Committee Member: Andrew Cross
Having spent all my career life on the creative side of advertising and marketing, I am now using my considerable experience in advising local, national and international clients.
I have been responsible for the European launch of a major global youth brand, the re-launching of at least two sports/leisure brands across the UK and Europe and the retail repositioning of a prominent jeanswear brand.
Currently working with a major NZ company to establish a marketing department in the US and develop a presence in Europe and the Baltics.
In addition I am working with a team of talented Marketers developing a radically new initiative in the global Motorbike hire and buy-back sector.
As a a Freeman of the City of London and an active Liveryman of the Worshipful Company of Marketors, I devote a considerable part of my time providing marketing assistance to Livery Companies and associated charities.
Specialties: Although my talents are very broad based, I have specialised in the youth/lifestyle sector over the past few years. I have considerable experience in the youth communication arena, having conducted over 100 youth focus groups and prepared an in-depth analysis of the results.