Mar 18

Calum’s Corner – March 2019


What did you miss?

On March 5th we met at the National Liberal Club for networking and to hear Christian Rodwell.  Despite the cold weather, we had a strong turnout of members and welcomed 7 guests attending for the first time.

Christian gave us a lively presentation on how to grow a business using the latest techniques in marketing and social media.  After a career in the music industry, he got tired of the sex, drugs and rock’n’roll (!) and created a company that helped people “escape the rat race” by taking the opportunity to do what they really wanted, rather than stick with their corporate careers.   By outsourcing the development of material and by using sites such as Meet-Up to create a membership organisation, he very quickly built up a substantial business.  He has written a book – which became No 1 in its category on Amazon – and developed a series of podcasts, all of which he suggested were useful ways of creating a brand and rapidly building awareness of a new offering.

In the spirit of using digital marketing, we broadcast the session using Zoom and had members participate remotely – including asking questions of the presenter.  This recording and future ones will be made available for those unable to participate on the night.

Our next session in April features the inimitable Ges Ray. Ges is a very well regarded public speaker and trainer and has recently published a book. He will be giving us some tips on public speaking and also providing his perspective on getting a book to market and the additional products that can be developed around this.

I hope to see you there

Calum Byers
Chair, XTEND