XTEND meeting via Zoom 17th November 2020

Zoom meeting

XTEND Monthly Meeting – 6.00 pm

Tuesday 17th November 2020
Address Details: Webinar via Zoom
Register in advance for this FREE meeting: here

Ann Wright

‘Protecting your reputation in a crisis’

How did your business respond to the global pandemic?

And how many of you were clear about the best way to communicate with clients, stakeholders and the general public about what your business was doing?

When businesses are facing unprecedented pressures – and potentially fighting for survival – one mis-step in how your business behaves – either towards customers or staff – could threaten your future.

The problem is that while you’re totally focused on firefighting, and steering your business through a crisis, it’s easy to overlook the importance of the good communication which will protect your reputation in the longer term.

However, with 80% of the value of a business is down to intangibles – ie your reputation – every business, however large or small, and whoever its target market, needs a plan in place for how they will communicate at critical times.


  • five steps you can take right now to protect your reputation during the corona-crisis
  • how to create a robust and “oven-ready” crisis communications strategy you can roll out when the worst happens
  • what to do if you’re hit by a crisis

    Ann Wright has more than 25 years’ experience working with the media – from both sides of the fence. As co-founder of Rough House Media, she draws on her experience as a print journalist and TV producer working on prestigious BBC programmes, including undercover consumer investigations, to create effective strategies and provide training that raises her clients’ profile and influence, and protects their reputation in a crisis.

    Rough House offers a range of crisis training courses, as well as creating crisis strategies and providing short-term crisis response for clients. Ann delivers crisis management courses on behalf of the Press Association.

    She works with multinationals, entrepreneurs and the third sector, with clients as diverse as the International Red Cross, the Institution of Occupational Safety and Health, Bowel Cancer UK, the International Chamber of Shipping, Institutional Investor and the University of Cambridge.

    Ann lives and works in Richmond, Surrey and volunteers as a mentor for Inspiring the Future and at the local hospice.