Tuesday 1st April 2014 – 6pm
Address Details: Minster Exchange, Minster Pavement, Mincing Lane, London EC3R 7PP
Speaker: Matt Hodkinson – ‘Does your social media pay for itself?’
Matt Hodkinson is Founder and CEO at Influence Agents, an agency specialising in helping business owners in the professional services field to generate higher volumes of higher quality leads, using effective inbound marketing and social media strategies.
In this talk, Matt will describe in detail, the process for connecting social media with your TRUE business objectives, without mis-using social media channels as a sales billboard! Insights will include:
– The importance and structure of effective customer acquisition journeys
– Ditching the “portfolio site” and getting your website to earn its crust
– Why Twitter might be the worst place for you to promote your business, and how to replace the “spray and pray” approach with a community-led strategy to attracting prospects
– Considerations for measuring and optimising the return on the considerable investment you SHOULD be making in inbound marketing
Matt will mix evidence based results and case studies with his own input into your specific challenges, in what we hope will be a highly interactive and thought-provoking talk, with plenty of take aways.
The cost for members is £10
Guests who meet the membership criteria of The Executive Network are most welcome. Please send a brief biography/LinkedIn profile to Joan & Sue.
The cost for guests is £20
Cancellations must be made by notifying us by email at [email protected] Members and guests who cancel at least 3 days prior to the event will receive a full refund.