Tuesday 4th June 2013 – 6pm
Minster Exchange, Minster Pavement, Mincing Lane, London EC3R 7PP
Heather White – What is Your Network Value?
Do your contacts ‘get you’? Your network value is part of your personal
brand and reputation but if people don’t know how they can best ‘use’ you,
then you could be missing out on more opportunities. TEN members are very
experienced networkers, so this session will focus on honing your networking
in a very practical and hopefully profitable way.
Paul Smith – Creating Sustainable Competitive Advantage from New Digital Marketing
- How digital marketing can strengthen sustainable competitive
advantage, boost sales and ROI
- How to avoid the classic digital marketing mistakes that throw
away sales, ROI & competitive advantage
How do you create sustainable competitive advantage?
Marketing author, Paul Smith explores the sources of sustainable competitive advantage and unearths the two real sources that all businesses need to nurture.
Paul shows how easy it is to grow these two ‘hidden’ assets to secure both long term survival and growth by applying basic marketing principles. He then introduces the new digital tools that accelerate the strengthening of these, longer term, sustainable competitive advantages whilst also generating short term growth in revenues and profits.
From the social media revolution to new social business models, from digital body language to automated marketing , from content marketing to remarketing, Paul shows how new digital marketing can grow any business.
He shows how easy it is for organisations to exploit these new marketing tools and techniques and to avoid the classic mistakes made by major brands. It does require a CEO with vision, and an understanding of the power of new digital marketing.
6.00 – Registration
6.05 – Chairman’s introduction and update on Committee activities
6.10 – SIG updates
6.15 – New member introductions
6.20 – Presentation
7.00 – Break with glass of wine
7.20 – Presentation
8.00 – Network with drinks & nibbles
About your speakers:
Heather White is a Career and Business Networking Expert of Smarter
Networking and CEO of The Non Exec Hub Ltd. She brings immense experience
and expertise to anyone looking to develop their opportunities and is a
speaker, coach and trainer. She is a published author, creator of the
world’s first online, What’s Your Networking Style, and how to create your
perfect pitch. Her clients include Accenture, KPMG, Ernst Young, London
Business School, London Chamber of Commerce to name but a few.
Paul Smith advises organisations, mentors managers and runs workshops on digital marketing www.prsmith.org His ‘What’s New In Digital Marketing?’ video introduces his latest book on digital marketing http://tinyurl.com/cbxkc68
Paul’s six books are translated into 7 languages and his SOSTACR Planning System is used all over the world. Paul also founded the innovative educational programme, The Great Sportsmanship Programme, which boosts literacy and behaviour amongst youths through true 2 minute stories via social media and offline tools www.GreatSportsmanship.org
Cancellations must be made by notifying us by email at [email protected]
Members and guests who cancel at least 3 days prior to the event will receive a full refund.