Monthly Meeting – 6pm
Wednesday 11th September 2019
Address Details: The Lansdowne Club, 9 Fitzmaurice Place, Mayfair, London W1J 5JD
The Club Dress Code must be adhered to by everyone entering the club. Men must wear a conventional jacket and collared shirt and ladies must be smartly dressed.
Founder & CEO of CEDER’s Alt-Gin
Craig will talk about the development of CEDER’S in the context of how all industries are being disrupted, and how important purpose & values are. It will help those both in corporate, or in an entrepreneurial context, in how to navigate their careers in a more complex and exponentially changing world.
As a previous drinks industry executive, Craig developed the strategy, built the structure, & implemented the RTM & brand plans for Pernod Ricard’s charge into Africa. Before that he was Strategy Director for Absolut, Malibu and Kahlua, driving the strategic plan & brand development strategy.
Since leaving the drinks world in 2015 he has been involved in business process outsourcing to Africa, setting up a values-based, people management web-platform, and consulting. He also presents on futurology; how our lives are going to change dramatically over the coming decades.
Early 2017, Craig (South African) and his wife Maria (Swedish) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains, just north of Cape Town. The valley, which they now co-own, inspired them to distil rare Cape & classic gin botanicals, and then blend with pristine Swedish water. The result is CEDER’S, a distilled non-alcoholic alt-gin, your Everyday Escape.
Find more about CEDER’s here