XTEND meeting via Zoom 3rd November 2020

Zoom meeting

XTEND Monthly Meeting – 6.00 pm

Tuesday 3rd November2020
Address Details: Webinar via Zoom
Register in advance for this FREE meeting: here

After registering, you will receive a confirmation email containing information about joining the meeting.

Zoe Bailey

Chief Strategy Officer, MBA, BDO London and NED at Nelson Croom

‘Strategy, culture and the board’


The world we live in is said to be changing faster than ever before. Recent months, following the pandemic, have shown how businesses have had to adapt to survive. Developments in technology and regulation, an uncertain relationship between the UK and the EU and the increasing pace of globalisation (or perhaps not depending on how the US/China trade war plays out) means that many of the boundaries that once governed the way organisations do business are changing or disappearing altogether. Whether you agree that we operate in a time of unprecedented change or not, what is consistent is that things do not stand still. They do not remain static, so what does strategy look like in these circumstances?

As Peter Drucker argues, ‘the best way to predict the future is to create it’.  A board’s responsibility is to consider the firms future obligations, needs, customer responsibilities and optimise these for the benefit of the firm, its people and wider society.

Join our Zoom talk with Zoe Bailey to find out more.

Zoe Bailey is a Senior Business Leader, Board Advisor and Strategic Development Specialist, expert in influencing the delivery of commercially-focused business strategies.

Zoe coordinates and deliver the firm’s strategic framework at BDO working across business streams to ensure identification and delivery of priorities. Zoe also manages major change programmes aligned to the firm’s strategic framework.

Zoe leverages deep knowledge of strategic business models across diverse organisational complexities to achieve business alignment and realise optimal results. This includes designing BDO’s strategic framework to set a compelling proposition for key stakeholders on future success, enabling financial gains of 8% in year 2, with 97% of clients recommending BDO & 85% of staff proud to be at BDO.

As a Senior Leader, Zoe coaches and mentors cross-functional business leaders to elevate their thinking, drive personal growth and ensure long-term success while nurturing collaborative stakeholder relationships up to board level to clearly communicate and win buy-in to future organisational goals.